CASE STUDY: Kid Matters Counseling
Marketing Solution: Partnership Plan
Location: Hinsdale, IL
Website: https://kidmatterscounseling.com
THE RESULTS: 2017-2021
$970k
Yearly Revenue
257%
Increase In Appointments
10
Therapists on Staff
2,400+
Email Subscribers
1000+
Instagram followers
289%
Growth in Website Traffic
3100 sq/ft
Expanded additional office space
Project Snapshot
THE PROBLEM:
In 2016 Susan launched Kid Matters Counseling, a brand new private practice in Hinsdale, IL. They had two child therapists, a handful of clients, and are 100% private pay (or fee-for-service).
They had to grow in order to stay in business.
THE SOLUTION:
Susan contracted with Brand Your Practice in 2017 to create a Sales Funnel to generate new client leads and manage Kid Matters Counseling’s digital marketing & business development.
Website & Sales Funnel
Using the Storybrand framework, we created a clear brand message, for their brand new mobile-ready, SEO friendly website.
Podcast Content Strategy
Focused on supporting parents with kids ages 2-12 years old with audio and video podcasts.
Distributed content via the newseltter & Facebook Page.
Email Marketing
Created Several Lead Generating PDFs & Automated Email Campaigns.