CASE STUDY: Kid Matters Counseling

Marketing Solution: Partnership Plan
Location: Hinsdale, IL

Website: https://kidmatterscounseling.com

THE RESULTS: 2017-2021

$970k

Yearly Revenue

257%

Increase In Appointments

 

10

Therapists on Staff

2,400+

Email Subscribers

1000+

Instagram followers

289%

Growth in Website Traffic

 

3100 sq/ft

Expanded additional office space

Project Snapshot

THE PROBLEM:

In 2016 Susan launched Kid Matters Counseling, a brand new private practice in Hinsdale, IL.  They had two child therapists, a handful of clients, and are 100% private pay (or fee-for-service). 

They had to grow in order to stay in business.

THE SOLUTION:

Susan contracted with Brand Your Practice in 2017 to create a Sales Funnel to generate new client leads and manage Kid Matters Counseling’s digital marketing & business development. 

Website & Sales Funnel

Using the Storybrand framework, we created a clear brand message, for their brand new mobile-ready, SEO friendly website.

Podcast Content Strategy

Focused on supporting parents with kids ages 2-12 years old with audio and video podcasts.

Distributed content via the newseltter & Facebook Page. 

Email Marketing

Created Several Lead Generating PDFs & Automated Email Campaigns.