CASE STUDY: Kid Matters Counseling

Marketing Solution: Partnership Plan
Location: Hinsdale, IL

Website: https://kidmatterscounseling.com

Project Snapshot

THE PROBLEM:

In 2016 Susan launched Kid Matters Counseling, a brand new private practice in Hinsdale, IL.  They had two child therapists, a handful of clients, and are 100% private pay (or fee-for-service). 

They had to grow in order to stay in business.

THE SOLUTION:

Susan contracted with Brand Your Practice in 2017 to create a Sales Funnel to generate new client leads and manage Kid Matters Counseling’s digital marketing & business development. 

Brand Message & Website Build

Using the Storybrand framework, we created a clear brand message, for their brand new mobile-ready, SEO friendly website.

Content strategy

Focused on supporting parents with kids ages 2-12 years old. Video and written medium.

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Sales Funnel

Several Lead Generating PDF & Automated Email Campaigns, Google & Facebook Ads management.

THE RESULTS: 2017-2020

$700k

Yearly Revenue

257%

Increase In Appointments

 

10

Therapists on Staff

1500+

Email Subscribers

1000+

Instagram followers

289%

Growth in Website Traffic

 

3100 sq/ft

Expanded additional office space