CASE STUDY: Kid Matters Counseling
Marketing Solution: Partnership Plan
Location: Hinsdale, IL
Website: https://kidmatterscounseling.com
Project Snapshot
THE PROBLEM:
In 2016 Susan launched Kid Matters Counseling, a brand new private practice in Hinsdale, IL. They had two child therapists, a handful of clients, and are 100% private pay (or fee-for-service).
They had to grow in order to stay in business.
THE SOLUTION:
Susan contracted with Brand Your Practice in 2017 to create a Sales Funnel to generate new client leads and manage Kid Matters Counseling’s digital marketing & business development.
Brand Message & Website Build
Using the Storybrand framework, we created a clear brand message, for their brand new mobile-ready, SEO friendly website.
Content strategy
Focused on supporting parents with kids ages 2-12 years old. Video and written medium.
Sales Funnel
Several Lead Generating PDF & Automated Email Campaigns, Google & Facebook Ads management.
THE RESULTS: 2017-2020
$700k
Yearly Revenue
257%
Increase In Appointments
10
Therapists on Staff
1500+
Email Subscribers
1000+
Instagram followers
289%
Growth in Website Traffic
3100 sq/ft
Expanded additional office space