CASE STUDY: Kid Matters Counseling

Marketing Solution: Partnership Plan
Location: Hinsdale, IL

Website: https://kidmatterscounseling.com

THE RESULTS: 2017-2020

$600k+

Yearly Revenue

257%

Increase In Appointments

 

10

Therapists on Staff

2,400+

Email Subscribers

1000+

Instagram followers

289%

Growth in Website Traffic

 

3100 sq/ft

Expanded additional office space

Timeline of Success

^
2016 | FALL

Founded Kid Matters

^
2017 | WINTER

Open First Office

^
2017 | SPRING

Began Digital Marketing

Moved to Larger Office

Hired Additional Child Therapists

^
2018 | WINTER

Doubled Office Space

Avg 40 new client inquires per month

^
2019 | WINTER

Hired Part-time Intake Coordinator

Recorded Revenue Over $500k

^
2020 | FULL YEAR

Over 200 new clients

Gross Revenue over $600

(During COVID)

^
2021 | WINTER - SUMMER

On track to beat revenue goals, lease more space, and hire more child therapists.

How We Did It

Brand Message & Website

We created messaging around their services to attract their ideal client and built a website that became a 24/7 new client intake engine.

U

Google Ads

Paid advertising to leverage our local SEO strategy. Over 90% of new clients come from Google searches.

Profit Frist

We created financial systems to ensure that we were always profitable and knew the financial health of the practice.

Built Efficient Processes

We streamlined processes from client intakes to clinician contracts, training, and marketing.

Local SEO

We showed up on Google when parents and children needed their services.

Email Marketing

We nurtured potential clients and grew our brand by building a 3000+ subscriber newsletter.

Example of  Local Search Result on Google

SEARCH TERM: “Hinsdale child Therapist”

Screenshot of Full Google Search Results Page

Google Ads Case Study Full-Page Screenshot - Brand Your Practice

Zoomed In on Google Search Results

#1 Google Ads Case Study - Brand Your Practice
#1 Google MAPS - Brand Your Practice Case Study
#1 Google MAPS - Brand Your Practice Case Study

See How Grew Kid Matters

In this course, I break down all the marketing tactics!

I’ll take you behind the scenes and show you every step: the marketing tactics I used to help grow a private practice:

 

  • From 1 to 10 clinicians.
  • From $0 to $90,000 in monthly revenue.
  • And 100% private pay!
Private Practice Marketing Secrets

Interested in a partner to:

  • Grow and/or launch your practice?
  • Manage all your marketing?
  • Develop systems for scaling your practice?