CASE STUDY: Kid Matters Counseling
Marketing Solution: Partnership Plan
Location: Hinsdale, IL
Website: https://kidmatterscounseling.com
THE RESULTS: 2017-2020
$600k+
Yearly Revenue
257%
Increase In Appointments
10
Therapists on Staff
2,400+
Email Subscribers
1000+
Instagram followers
289%
Growth in Website Traffic
3100 sq/ft
Expanded additional office space
Timeline of Success
2016 | FALL
Founded Kid Matters
2017 | WINTER
Open First Office
2017 | SPRING
Began Digital Marketing
Moved to Larger Office
Hired Additional Child Therapists
2018 | WINTER
Doubled Office Space
Avg 40 new client inquires per month
2019 | WINTER
Hired Part-time Intake Coordinator
Recorded Revenue Over $500k
2020 | FULL YEAR
Over 200 new clients
Gross Revenue over $600
(During COVID)
2021 | WINTER - SUMMER
On track to beat revenue goals, lease more space, and hire more child therapists.
How We Did It
Brand Message & Website
We created messaging around their services to attract their ideal client and built a website that became a 24/7 new client intake engine.
Google Ads
Paid advertising to leverage our local SEO strategy. Over 90% of new clients come from Google searches.
Profit Frist
We created financial systems to ensure that we were always profitable and knew the financial health of the practice.
Built Efficient Processes
We streamlined processes from client intakes to clinician contracts, training, and marketing.
Local SEO
We showed up on Google when parents and children needed their services.
Email Marketing
We nurtured potential clients and grew our brand by building a 3000+ subscriber newsletter.
Example of Local Search Result on Google
SEARCH TERM: “Hinsdale child Therapist”
Screenshot of Full Google Search Results Page
Zoomed In on Google Search Results
See How Grew Kid Matters
In this course, I break down all the marketing tactics!
I’ll take you behind the scenes and show you every step: the marketing tactics I used to help grow a private practice:
- From 1 to 10 clinicians.
- From $0 to $90,000 in monthly revenue.
- And 100% private pay!
Interested in a partner to:
- Grow and/or launch your practice?
- Manage all your marketing?
- Develop systems for scaling your practice?
